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Gomez’s holiday campaign will run in print and digital outlets globally as well as on Coach’s social media channels, starting next week. It was photographed by Steven Meisel and styled by Karl Templer with makeup by Pat McGrath, hair by Guido Palau and creative direction by Fabien Baron. Meisel also shot the first campaign with Coach for fall.
Last December, Coach forged a wide-ranging partnership with Gomez. In addition to the ad campaigns, she partnered with Vevers on a special accessories capsule that launched in August. In addition, Gomez is partnering with the Coach Foundation in its support of Step Up, a national organization dedicated to the empowerment of teen girls from under-resourced communities.